[HN, Garena] Senior Performance Marketing (Freelance/Contractor)

Hanoi Marketing Experienced (Individual Contributor)

QUEST AVAILABLE
You’ll run the ad engine behind Garena’s biggest games: turning budget into players on Meta, TikTok, and YouTube, then building the dashboards that show exactly what worked.

YOUR MISSION
You run the ads that keep our games growing, literally. Every day you launch, read the numbers, and call what to scale, tweak, or kill. Then you turn the results into Power BI reports that the Online Marketing and game teams actually use to make decisions.

Job Description

YOUR QUEST

Ads Operation (~80%)

Set up, manage, and optimize ads on Meta, TikTok, and Google/YouTube, following your team lead’s direction.
Run campaigns to acquire new players (UA), win back lapsed players (UE), and boost posts to reach a wider audience.
Monitor campaign performance daily and adjust targeting, budget, and creatives to hit the goals you’re given.
Deliver weekly and post-campaign reports: measure the key metrics and propose what to improve next.
Own the targets set for each campaign and make sure the numbers reach the Online Marketing and game teams.

Power BI Reporting (~20%)

Build Power BI reports that track campaign performance and answer what Online Marketing and the game teams need to know.
Keep existing reports accurate and up to date when data sources or calculation logic change.

Job Requirements

YOUR STATS

What you need:

Bachelor’s degree, plus 2+ years of hands-on experience (freelance counts) setting up and optimizing Conversion or App Install campaigns on at least one of Meta, Google/YouTube, or TikTok Ads
A real gamer: you’ve played at least one MOBA or FPS at mid-core level
Comfortable with numbers: you can build reports in Google Sheets or Excel (connecting data, dashboards, formulas), think analytically, and stay meticulous.
Self-driven: you manage your own budget and targets without being chased, flag problems to your lead early, and keep several campaigns moving under pressure. You pick up new tools fast.
Clear communicator: you can explain Ads and Data concepts to the game team and other partners, present reports with a clear structure and logic, and listen well enough to align on what’s needed.

What sets you apart:

Deep knowledge of AOV and Delta Force.
Experience running UA or marketing for mobile games, and an understanding of why players join, stay, or drop off.
SQL, advanced DAX, or data modeling for Power BI.

READY TO PLAY?
Drop your application. Show us what you've got!

Your CV
The Garena Application Form (Fill in and Download the file from the link, and upload it with your CV)